12.3.07

Ikea on YouTube



There are some funny and creative videos around the net relating to ikea generated by passionate consumers, and many are to be found on the web's premier video-sharing site.

This first video appears to be a genuine Ikea TV ad (not shown in the US):



There are a few of these banned ads and user-generated spoofs to be found through a simple 'ikea' keyword search on Digg or YouTube and this is a good way to get such content past prudish American sensors for a company who still trade predominantly in Europe.

Contrast this limited appeal with the madness of Jonathan Coulton's Ikea song and the accompanying (Flickr slideshow-esque) video and even the most cynical of traditional media buyers can't help but at least chuckle and raise an eyebrow at the little Norsemen...



There's also a documentary clip from English TV detailing the history of the company and giving a tour around the 23 story high, 1 km long warehouse in Sweden!

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