Ikea through a Lens

Monica Moody's I Love Ikea! Squidoo lens is another interesting example of how people express their interest in brands. An ikea-lover, "a wife, a mother of 2 toddlers, a business owner and an artist" her lens is neat and well-conceived.

There's a useful selection of content on the page:
- An explanation of what Ikea is
- Deeplinks to useful sections of the ikea website
- Tips for shopping trips
- Links to Ikea-related books on Amazon
- Flickr images
- Ikea comedy & games
- Embedded ikea-related video
- A section called "When Good Ikea Goes Bad"
- and of course a place to sign and show your love for Ikea, with 7 comments.

This site is not a forum or a blog but a page of syndicated information and advice relating to a specific corporate entity by a seemingly satisfied customer. Helping to promote his through submission of feeds to RSS directories and submitting particularly innovative or amusing stories to bookmarking networks traffic to this useful little page could be increased.

This page could be developed into a localised consumer network around Monica Moody's favourite Ikea in Frisco, Texas - bring together some Google Sketchup artistry and she could share the experience via Google Earth. Several of these communities linked together could produce Google Earth layers with global store locations, Google Maps integration (now available in new BMWs in Germany) and share experiences.

A step further from the Ikea Website's 'Ask Anna' having localised customer services personnel assisting in such forums might be useful.