13.3.07

IKEAFANS: Personalising the IKEA Experience



"IKEAFANS.com Adds Blogs, Galleries and Article Database
The largest online community of IKEA customers and fans provides what IKEA itself cannot - personalized service" - it's run by a couple in Virginia, USA.

The big one - this site claims to offer what Ikea cannot and includes extensive forums discussing a huge range of topics, and IKEApedia, FAQs, tutorials and a library of member-authored help-files.

It's also a place to show off customised Ikea furniture and finished projects in the galleries, or detail every problem and solution you come across for entertainment and to help others in 'Progress Blogs'.

The community is closed requiring a membership & login to access the majority of content. It is however free, and whilst it trips over the toes of (the far superior) Flickr in the photo-sharing department there is great value in Ikeafans members as they are active contributors to the brand and in reality are reducing the need for expensive 24-hr customer support through their collective enthusiasm.

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